XOXO eSIM 2025: Global Mobile Connectivity Trends

The year 2025 marked a period of strong growth for XOXO eSIM and confirmed that eSIM has become a mainstream solution for international travelers, not just an alternative to traditional SIM cards. A full-year analysis of usage patterns clearly shows how and where customers relied on XOXO eSIM to stay connected.

Europe Leads Global Usage

In 2025, Europe was the most popular region, accounting for 51.8% of all generated eSIMs. This confirms that both leisure and business travel within Europe remain the primary use case for eSIM solutions.

Asia ranked second with 27.0%, highlighting its growing importance in long-haul travel.
Other regions followed:

• Africa – 9.3%

• North America – 3.4%

• Middle East – 3.4%

• Other regions and multi-region offers – 5.1%

Most Popular Travel Destinations

Looking at individual destinations and regional bundles, the strongest demand in 2025 was driven by:

• European packages (multiple variants) – over 36% combined share,

• China – 14.8%,

• Turkey – 5.2%,

• United Kingdom – 4.6%,

• Egypt – 4.4%.

This structure reflects a balanced mix of short-haul European travel and key intercontinental destinations.

Data Packages as the Clear Standard

Throughout 2025, 97.3% of all eSIMs were Data Packages.
Day Pass solutions accounted for 2.7%, serving as a reminder that travelers overwhelmingly prefer predictable, data-based offers with clear usage limits.

Preferred Data Package Sizes

Customer choices clearly favored mid-range data volumes:

• 10 GB – 43.3%

• 5 GB – 21.6%

• 20 GB – 12.0%

• 3 GB – 10.4%

• Other packages (30 GB, 50 GB, 1 GB, unlimited) – 12.7%

In total, over 76% of users selected packages between 5 and 20 GB, indicating well-defined and realistic connectivity needs while traveling.

Most Common Package Duration

The most frequently selected usage periods were:

• 15 days – 40.0%

• 30 days – 38.0%

• 10 days – 12.3%

• 7 days – 7.4%

Together, 15- and 30-day plans represented nearly 78% of all selections, perfectly aligned with typical vacation and business trip lengths.

Additionally, 99.9% of eSIMs were issued with a standard 60-day profile validity, providing users with flexibility and peace of mind before activation.

Seasonality: When Demand Peaked

Usage trends in 2025 showed a clear seasonal pattern:

• September – 14.9%

• August – 13.6%

• November – 12.0%

• October – 11.8%

• July – 9.4%

Demand peaked in late summer and early autumn, closely matching global travel seasons.

Summary

The 2025 data confirms that XOXO eSIM:

• effectively serves both European and intercontinental travelers,

• is built around clear, data-driven packages as the core product,

• is most commonly used for 15–30 day trips,

• aligns perfectly with seasonal travel behavior worldwide.

These insights provide a strong foundation for further product development, commercial growth, and strengthening XOXO eSIM’s position as a go-to connectivity solution for travelers around the globe.

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